What is live-streaming e-commerce? How can you integrate live streaming ecommerce into your business

Live streaming e-commerce concepts are much like those seen in U.S.A.as QVC shopping channel, in which users connect with a stream, ask live questions, and purchase via telephone, with discounts and limited quantities displayed on-screen. Full integration of live stream and e-commerce will allow for a seamless buying experience when watching a live stream.

Livestreaming of e-commerce is one way of digitally replicating a physical shopping experience, much like how a community has had to adapt to social interaction through Zoom. Unlike other online shopping experiences, live commerce allows consumers to touch products while they are shopping. Tactics like ultra-personalization or AR try to recreate a physical shopping experience within the digital medium, and, at present, the live-streaming concept of e-commerce is working very effectively as a digital storefront.

Especially in China, live-streaming e-commerce has gained traction as a new way of marketing online shopping. Just like how online shopping transformed the retail industry twenty years ago, live streaming promises to revolutionize e-commerce today. Live commerce, the term used to describe a blend of streaming video and e-commerce, promises to revolutionize the retail industry--and consumers' buying habits.

In Europe and the United States, the scale of the overall retail market, coupled with the still-low e-commerce penetration of certain verticals, growth in mobile commerce, and content consumption amongst the younger generations, opens up big opportunities for video-first, live-streamed digital commerce over the next few years. Video has already emerged as a well-respected method for selling products and services online, and retailers and e-commerce brands could be well-positioned to be at the forefront as video consumption continues to increase. Whether setting up fashion retailers to broadcast live streams or showing products via video, many global brands are finding success using video on the web.

By saving customers time and allowing minimal clicking for the purchase experience, live streaming in-stores can show products according to the customers' interests and engagement. From an advertising perspective, e-commerce broadcasts are an excellent option for driving sales online, since these broadcasts are focused on building expectations about the product, as well as encouraging engagement by actively engaging users. Live-streaming e-commerce in China involves creating videos or live streams that are made to present products or demonstrate their workings and eventually serve as direct sources for online sales.

Live commerce is the act of selling products online via live videos, while customers engage with brands in real-time. Livestreaming eCommerce is a business model where retailers, influencers, or celebrities sell products and services via an online video broadcast, with presenters demonstrating and discussing offerings, and answering questions from viewers, live. Livestream shopping (or live streaming e-commerce) involves real-time video content, bidirectional communication, and the ability for viewers to purchase or store featured products seamlessly from a platform.

Online video streaming has emerged as a strategic sales channel for brands and retailers looking to increase volumes or get their products in front of prospective new customers. Alibaba Taobao Live live streaming eCommerce platform increased sales by 32% of sellers, by allowing them to broadcast their products to the platform. Dubbed Live Commerce, this video-and-shopping fusion helps to increase engagement, bridge the gap between customers and products, boost sales, and -- where there is a bid involved - raise average sales prices.

The mass appeal of live-streamed shopping allows brands to create immersive experiences that generate ongoing interest among consumers, make them spend more time on their platforms, and interact meaningfully. Live-streaming eCommerce is one trend demonstrating audiovisuals prominence in digital commerce - particularly at this time of social distancing, restrictions on physical store visits, and canceled events. With a cost-effective live streaming player, you can broadcast your launch events, product demonstrations, instructional videos, or exclusive behind-the-scenes content, providing an immediate means to reach larger, more engaged audiences outside your storefront. Live commerce is a service that pairs a live video stream with instant purchase - be it selling the actual product while streaming, or getting social support via chat feature or reactions button.