In this guide, we will take a look at the best digital marketing tools for your business, how to use them, and ways to make your marketing efforts better in general. Digital marketing tools can be used in many ways to gain more customers for your startup. Some of the most common digital marketing tools used by startups include social media marketing, search engine optimization, and email marketing. With content marketing tools, you can create and efficiently share content across different platforms, be it via email or social media.
You can also improve how you approve, schedule, and collect data across social media channels using marketing tools that have a solid suite of features for managing your channels from a single, central location. Buffer provides a comprehensive marketing tool for managing social media for startups, including the ability to schedule, post, and schedule social media posts, monitor the performance of posts through intelligent analytics, and interact with followers through the social media inbox. GoDaddy does more than just host websites, but it is also capable of designing unique, mobile-friendly websites, which include marketing features, and managing reviews and social media.
Users can do everything from curating interesting content and scheduling posts, to managing team members and measuring ROI using Hootsuite. Hootsuite is a tool that helps you keep up with all of the different social platforms, as well as keep tabs on different ads that you are running. You can use the data that the tool collects to make additional improvements in your paid ads, along with your organic and manual posts.
Email tools help you create and send marketing emails, then track the results of your campaigns to help you increase your open rates and conversions over time. If your content marketing strategy relies heavily on an email newsletter, and you want better templates, invest in email tools.
Once you decide on a startup marketing stack, use the onboarding programs and training sessions to ensure that you understand how to use the tools, as well as any features that you can optimize inside of the subscription. Whether you have launched your startup or are in the pre-launch stage, check out our list of best tools to use in 2022. Whether you are writing content for your blog or website, creating a presentation to give at meetings with your team or customers, or need to build out a spreadsheet for tracking data, these Google marketing tools for startups may be helpful. A good digital marketing stack can be built using any combination of the tools listed above.
To be effective with digital marketing, you will have to know about different tools and how to use each one. You also need tools to help you evaluate your markets and your prospects/audiences' profiles, as well as to understand the most effective ways of communicating your unique selling points. From there, you can pick out the best marketing tools according to the particular needs of your business, and the goals for 2022. Some of the more common digital marketing tools include social media platforms such as Facebook and Twitter, search engine optimization (SEO) tools such as Google AdWords and Moz, and content management systems (CMS) such as WordPress.
Our top 7 marketing tools for startups